DESIGN SCENARIO: "You are a UX designer for a social media platform. A few months post-launch, you've noticed a decline in user engagement. To address this, you plan to conduct user research to understand their needs and pain points better."

Upon reviewing the subject matter, my first step was to reflect on it. Before conducting in-depth research, I explored social media platforms related to the topic. I chose Threads, as its history is particularly intriguing. My research led me to the Wikipedia article on Threads, where I discovered that the platform was launched as an alternative for users and advertisers dissatisfied with Twitter’s management following Elon Musk’s acquisition. Threads made a remarkable debut, garnering over 100 million sign-ups in its first week. Functionally, it operates similarly to Twitter, offering a feed that combines short posts from followed accounts with content algorithmically selected as "of interest," updating regularly.